Human factors aims to understand and improve the wide range of topics that influence how people behave and think. By managing these topics you will set people and organisations up for success.

Put simply – we’re interested in what people are being asked to do, who is doing it, and where they are working. All three of these elements must be considered – whether you are trying to prevent things from going wrong, or understanding why something has gone wrong.

When designing equipment, activities, products or systems, the human factors approach is “to make it easy for people to do the right thing and hard to do the wrong thing“

The goal, ultimately, is to create systems that are based around the capabilities, characteristics, and needs of people. Doing this will improve human performance: which in turn reduces accidents and ill-health, as well as increasing productivity, quality and other positive outcomes.